OnStar Go
OnStar Go is a cognitive mobility platform that enables drivers to enjoy personalized services and content from their vehicle to make the most of the time spent in the car.
The cognitive mobility platform was designed and developed in conjunction with OnStar and IBM Watson, leveraging our expertise in experience and mobile design.
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In-car Infotainment Center
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Industrial Design, CMF, UX Design, Packaging, Instructions, Lighting, Interactions
Phil Abram / Executive Director, GM Connected Products and Strategy
“On average, people in the U.S. spend more than 46 minutes per day in their car (based AAA data) and are looking for ways to optimize their time,”
Location Services
Find your way
Partner retailers will provide users with pertinent information regarding their location such as business hours, address, and featured menu items.
Payment Services
Payment on the go
Mastercard will enable drivers and passengers to safely make simple, secure and seamless payments for goods and services from the comfort of their cars.
Reservations
Digital Concierge
Partner retail restaurants will be able to offer predictive services such as reservations and directions based on users voice commands and past behavior.
Rewards
Shell Gas Network
Shell will use the cognitive mobility platform to help drivers quickly locate Shell retail fuel stations, recommend the best fuel and lubricant product for their vehicle, and authorize fuel payment from inside the vehicle.
